River Cottage chef promotes buying local

'Buy from a person, not a cabinet,' says Channel 4's Hugh F-W

Channel4 celebrity chef Hugh Fearnley-Whittingstall is appealing to people to become better shoppers through his River Cottage/ Channel4 website.

"Find out about what you’re eating. That means more than just reading the label - although that’s a good start that might, in some cases, put you off buying a product altogether," says Hugh.

"In addition, try and buy your food from a person, rather than from a cabinet, and make an effort to speak to whoever’s behind the counter.

"They should be able to tell you where the food they’re selling has come from, how it's been produced, and perhaps some delicious ways to cook it. If your enquiries are met with a blank stare, take your money somewhere else!"

Another of Hugh's messages is to buy local produce: "Buying local is also really important, as food can travel thousands of miles before it ends up in your shopping basket, exacting a hefty toll on the environment as it travels."

Three Dales meat is available from your local high street butcher. Remember, your butcher will be only too happy to answer your questions or give you cooking tips and advice! Find your local butcher.